Going Shopping? 7 Reasons to Buy Local

I'm sure some of you have heard of the dollar bills with the website addresses stamped on them to track where they end up over time. In fact, many of you have probably even acquired a few of these at one point or another. 

While this is a very interesting experiment, do you want to play this game with your food? If you had to guess, how far, on average, do you think your food travels before making it onto your plate? 

The answer is an astonishing 1500 miles.

The United States is roughly 2800 miles from west coast to east coast. That means your food travels almost 54% of the distance of the US before you see it. Industrial food has become more well traveled than the people consuming it and in this blog post we cover its impacts as well as reasons for why local food is the better alternative.

The Impact of Industrial Food


Environmental Costs

Some environmental concerns that are commonly associated with conventional farming practices include: unsustainable energy use, mono-cultured crops and limited biodiversity, run-off from synthetic pesticides and fertilizers, excessive antibiotic, growth hormone, and additive use and most importantly, global climate change.

Health Costs

Not all conventional foods are bad. This is not an attack on buying bananas from your local grocery store, but there are adverse effects caused by eating foods which have been covered in every herbicide, pesticide, and fungicide known to man.  

Studies which have deemed these to be safe for humans are rarely unbiased and there are not long term studies to correlate the use of these chemicals with an increase in the rate of disease.   


According to the USDA, hired farm workers make up less than 1 percent of all U.S. wage and salary workers, and only 17 percent of Americans now live in rural areas.  What this could suggest is a serious gap in consumer knowledge about the underlying agricultural processes and techniques that support our livelihoods.

Furthermore, Michael Pollan, author of the Omnivore's Dilemma believes that industrial agriculture has instilled the belief in consumers that all food is the same and that it is always cheap to produce. This is much further from truth, yet, whenever we as consumers enter the marketplace, we internally make this association and come to expect it as the norm.

What Buying Local Has to Offer Us  

7 Reasons to Buy Local

  1. Eliminate Transportation Pollution. As we mentioned above, removing this added pollution, which in theory has no purpose, is a smart, environmentally friendly solution.
  2. Supporting Local Farmers. Local farmers work hard to grow food to support the community and their families. Many of these farmers use best practices to grow food correctly and safely. Supporting them allows them to continue their all too forgotten trade.
  3. Know What You're Eating. With local farms, you can actually visit and see what your food is, where it's coming from, and how they are growing it. You can take charge of your life and see what you are consuming with your own eyes. This is very powerful. Direct feedback to the farmer means an immediate response to personal preference and concerns, whether they be environmental or within the food source itself. 
  4. Organic, Natural Food. Not all local farms produce organic food, but more and more are changing their growing techniques to incorporate good, organic practices to produce higher quality foods.  
  5. It Just Tastes Better. Local foods just taste better. They are usually fuller, brighter, and come in a wide variety of selections. It doesn't look like they just came off of a conveyor belt production line. 
  6. Connection. Farmers markets are a great place to visit. They offer a wide range of foods which you would sometimes be hard pressed to find in a grocery store. It is a great way to meet new people, and many times there are events or other goods sold as well.  
  7. Local Economy. We mentioned supporting local farmers, but this also helps your local economy. Instead of outsourcing your money to large corporations, feeding their pockets, you can keep your money local and help build a vibrant economy. Many local communities are in dire need of this support. In his article, Home Grown: The Case for Local Food In A Global Market, Brian Halweil states, "In every country, money spent on local produce at farmers' markets and locally owned shops will stay in the community, cycling through to create jobs, raise incomes, and support farmers." 


A recent report from the International Panel of Experts of Sustainable Food Systems found that food also accounts for as little as 11.4% of US household expenditure, yet everyday middle and lower class Americans continue to find ways to spend an extra fifty or one-hundred dollars each month to spend on technology and leisure items. Last year’s press release from the National Retail Federal suggests that many of us could afford to spend more on food than material items if we chose to, as holiday retail sales were $626.1 billion just last year in 2015.

Food isn't prioritized as it should be. Which is why industrial agriculture's model continues to live on. But what we as consumers have is the power to directly influence the current paradigm in a new direction; one that will benefit our local economy, environment, as well as our own bodies.

So please go support your community today and buy produce from your local farmer!



Halweil, B. 2002. Home grown: the case for local food in a global market. Worldwatch 160(1): 41-45.

National Retail Federation (NRF) [Internet]. [updated 2015 Jan 15] . Washington (DC): National Retail Federation; [cited 2016 Aug 14]. Available from https://nrf.com/resources/consumer-data/holiday-headquarters

United States Department of Agriculture (USDA) [Internet]. [updated 2016 Jul 12]. Washington (DC): Department of Agriculture, Division of Economic Research Service; [cited 2016 Aug 14]. Available from http://www.ers.usda.gov/topics/farm-economy/farm-labor/background.aspx